I’M NORA McCAFFREY

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Fractional CEO & COO

FORMER CEO & COO

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2 COMPANY EXITS

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47% COST REDUCTION

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$10M+ REVENUE GENERATED

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FORMER CEO & COO | 2 COMPANY EXITS | 47% COST REDUCTION | $10M+ REVENUE GENERATED |

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My Story

I was CEO and COO of the Institute for Integrative Nutrition. During my tenure, I rebuilt the operating systems that made that scale possible. I was a part of two company sales, cut costs 47% while improving satisfaction, and built systems that generated $10M+ in new revenue.

I learned: Growth doesn’t break businesses. Bad operating systems do.

  • Led IIN from Chief Academic Officer → COO → CEO. Rebuilt operating systems at every stage. Earned my MS in Instructional Systems Technology because I wanted to understand how systems should actually be designed.

    Background:

    • Psychology (BA, Ithaca College)

    • Culinary arts, health coaching

    • Instructional systems (MS, Indiana University)

    • Executive leadership, company transactions

    I’m a lifelong learner and systems thinker who believes the best businesses blend rigor with humanity.

I know what it feels like when:

  • Systems that got you here won’t get you there

  • You’re working harder but growth has plateaued

  • You’re lonely at the top with no one who gets it

  • You know you need to rebuild but don’t know where to start

I also know what happens when you fix it. That’s why I work as a Fractional CEO and COO.

BOOK A DISCOVERY CALL

How I Work

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I tell you what I see

Even if it’s uncomfortable

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We build together

I don’t disappear after diagnosis.

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I train your team

The goal is to make myself unnecessary.

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I stay until it’s working

That’s when a Fractional CEO or COO matters most.

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I measure what matters

Are decisions clearer? Is execution faster? Is growth sustainable?

What I Believe

OPERATING EXCELLENCE AND HUMAN CONNECTION AREN’T COMPETING PRIORITIES

The best systems work for people, not against them.

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I tell you what’s broken and help you fix it—with humanity, not judgment.

BUSINESSES DESERVE A FRACTIONAL CEO OR COO WHO TELLS THE TRUTH


CHANGE STICKS WHEN PEOPLE UNDERSTAND IT


We implement together. Your team learns to run the systems. Then I step back.

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PODCAST

Beyond the Bottom Line

I host conversations with CEOs and operators about what really happens when you’re building and scaling—the operating system failures that stall growth, the hard pivots that actually worked, and the frameworks that make execution inevitable.


It’s an honest conversation about leadership and operations that most people won’t have publicly.

New episodes every 2-3 weeks.

COMING SOON!

Let’s Talk.

Start with a free 30-minute discovery call to start the process of turning your scattered systems into something sustainable..

BOOK A DISCOVERY CALL