Heather Morgan: CEO of Neurobiologix
In this episode, Nora sits down with Heather Morgan, CEO of Neurobiologix, a company transforming personalized health through the intersection of genetic testing and functional supplementation. Heather shares how she identified an opportunity to make complex nutrigenomic data accessible to both practitioners and patients, creating a seamless user experience that empowers health professionals to deliver truly personalized care.
The conversation explores Heather's strategic approach to joining and transforming a "little big company," the challenge of saying no to distractions while staying focused on what matters most, and how she's building practitioner loyalty through education and science-backed tools. Heather also discusses implementing the EOS (Entrepreneurial Operating System) to help her small but mighty team execute efficiently at scale, and shares what excites her most about the lightning-speed growth of the personalized medicine industry.
Key Topics:
Making the leap into personalized medicine and genetic testing
How to validate your vision before executing major transformation
The art of strategic focus: saying no to stay on track
Building trust through education and science-backed products
Using EOS to create operational efficiency in a small team
The future of nutrigenomics and practitioner empowerment
