Becky Cerroni: Founder of Front Row CEO Advisors
In this episode, Nora sits down with Becky Cerroni, Founder of Front Row CEO Advisors and former President & COO of GoSaga. With over 20 years scaling experiential people-centric wellness, fitness, and beauty brands, Becky shares what it takes to build sustainable health businesses and lead through crisis.
As former CEO of JoyRide Cycling, Becky navigated the pandemic by rapidly launching digital fitness solutions. At GoSaga, she scaled a portfolio including VIO Med Spa, LYMBR, Tone It Up, and FitLab. She discusses building fitness communities from scratch, the future of wellness and fitness post-pandemic, operating multi-brand health portfolios, and what makes brands wellness businesses scale sustainably.
This conversation is for wellness entrepreneurs, fitness industry leaders, and anyone building experiential people-centric businesses that help people live healthier lives.
Key Topics:
Building fitness and wellness brands from scratch
Crisis leadership and digital transformation in health
Operating multi-brand wellness portfolios
The future of fitness and wellness businesses
Fractional leadership in health and wellness
Community-driven health businesses
