Marissa Fayer: Founder/CEO of HERhealthEQ & CEO of DeepLook Medical

In this episode, Nora is joined by Marissa Fayer, a 25 year medtech executive, investor, and philanthropist who is rearchitecting women’s health on a global scale. Marissa’s career is rooted in her background as an engineer, a foundation that instilled a relentless problem solving mindset which has driven her through every executive and entrepreneurial role she has held. Whether navigating the complexities of the FDA or scaling health initiatives across 12 countries, her approach remains focused on identifying systemic gaps and building the infrastructure to close them.

The conversation explores the operational discipline required to move between the worlds of venture backed tech and global philanthropy. Nora and Marissa discuss the futurist mindset necessary to commercialize new medical technology and the framework Marissa uses to prioritize her time across investing, advising, and her new book, Undervalued to Unavoidable. They dive into the reality of women’s health as infrastructure and what it actually takes to move the needle on innovation equity at the highest levels of global health.

This conversation is about the strategic rigor of medtech innovation, the operational complexities of scaling global health initiatives, and the disciplined leadership required to move women’s health forward on a worldwide stage.

Key Topics:

  • How a fundamental background in engineering and a problem solving lens has been the primary driver behind her diverse career path.

  • The importance of taking insights from previous leadership roles and medical device launches and intentionally iterating on them to solve new, complex challenges in different sectors.

  • The strategic moves that led to securing 10 commercial sales partnerships for an FDA cleared device.

  • How HERhealthEQ deployed over 60 pieces of medical equipment to impact 135,000 lives globally.

  • Why Marissa looks for the small, precise changes that solve specific problems within existing healthcare systems to drive large scale impact.

  • How successful companies approach change by reading market shifts and evolving consumer behaviors to stay relevant and effective.

  • Insights from her book, Undervalued to Unavoidable, on why a "doer" must make the clear investment case for women’s health as a cornerstone of both community well-being and the global economy.

Pre-order Marissa's book, Undervalued to Unavoidable here!

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Frankie Leigh Shelton: Clinical Researcher at UVA Health & Health Strategist