Noelle Villella & Bri Tomaselli: Co-Founders of Cleavage Clinic
In this episode, Nora sits down with Noelle Villella and Bri Tomaselli, the co-founders of Cleavage Clinic. By identifying a significant void in the aesthetic medicine market, Noelle and Bri built a highly specialized practice dedicated to non-surgical breast enhancements and lifts using FDA-approved biostimulators and technology.
Their journey began with a shared observation: while invasive surgeries were the norm, many women were searching for a safe, minimally invasive alternative that didn't yet exist. Since launching in late 2024, they have prioritized clinical excellence and radical transparency over traditional sales tactics. They discuss the nuances of building a foundation of trust through patient education, the operational hurdles of a niche medical startup, and their strategic expansion into skincare and supplements. Noelle and Bri offer a unique look at how a focused mission and a strong co-founder partnership can disrupt a competitive industry.
This conversation is for entrepreneurs in the wellness and medical space, as well as leaders looking to build trust in emerging markets by prioritizing consumer education and transparency.
Key Topics:
Identifying and capturing an underserved niche in aesthetic medicine
Building a specialized medical practice from the ground up
Educating consumers on new clinical procedures
Operational challenges of scaling high-touch service businesses
Navigating co-founder dynamics and shared decision-making
Maintaining clinical credibility in a crowded market
Transitioning from service-based models to product expansion
